BT Ripping Us Chinese Apart For London 2012

Media advertising during the 'multicultural' London 2012 Olympics and London 2012 Paralympics focused on crossing demographic boundaries with British Citizens unified behind the Union Jack. There's multiculturalism and there's agenda driven multiculturalism, the latter is a visionary yet artificial representation of British society. Two examples include the middle class interracial Black White family in the Olympic opening ceremony and the Abbott Mead Vickers BBDO advertisement 'BT Bringing Us All Together,' this advert will be played throughout the London Paralympics until September 15th.

In the advertisement, a lower class Black family share a barbecue with their White middle class neighbours, they sit in unison Black-White-Black-White-Black in support of Great Britain. British Blacks are not always portrayed as inter racially dating Whites (Black families in Eastenders are a further example), however the same rule does not apply to East Asians, typically British Chinese are represented as multiculturally integrated (and inter racially dating) with Whites, Blacks and Indians, but segregated from their Chinese peers.

Representation 1. Chinese female is cheering on Great Britain in the Olympic Stadium in the unlikely company of a turban wearing Sikh male.

Representation 2. Chinese female is alone with her White boyfriend in the middle of the English countryside.

Representation 3. In this crowd scene, Chinese female is intentionally placed in the front row to fill the ethnic diversity quota, she is standing in front of a Union Jack with a Black, a White and an Asian.

'BT Bringing Us All Together' advertisement attempts to normalise the segregation of the Chinese female from her Chinese community, segregation from her Chinese family, segregation from her natural partner - the Chinese male and segregation from her Chinese heritage (hence support for Great Britain not China), whilst calculatingly circumventing representations that run contrary to the interests of British Multiculturalism - three invisible examples in the British media are Chinese with a group of Chinese friends, Chinese male/Chinese female same race couples, ethnic Chinese families in the UK, not the Far East. This is media agenda driven multiculturalism through stealth, subliminal representations with designs to erase the traditional ethnic Chinese family. (BBCZeitgeist)

Chinese Parents Attitudes Towards Art

 Chinese Parents Attitudes Towards Art

Full Article:  Sheffield Telegraph

WHEN Sheffield design agency The Cafeteria were commissioned by Museums Sheffield to find someone to create artwork for their China: Journey to the East at Weston Park Museum they knew just the chap to call - a designer in Manchester called Jonny Wan. What they hadn’t guessed was that in addition to having Chinese heritage he fitted the bill in another respect - he was born in Sheffield and knew the museum well.

Wan grew up in the Sharrow area and his Hong Kong-born parents were in the fast food business, latterly running a takeaway in Fulwood.  

One reason that Wan welcomed the commission was that he would be able to impress his parents “As the child of an Asian family there is the perception you have never quite got a job and it’s great I have got to do things like this.” 

For him personally, it is something which represents both sides of his heritage. “It was weird growing up because outside the house my culture was English and inside it was Chinese and I guess I was straddling the line in between,” he says. China: Journey to the East continues at Weston Park until April 9.

BBC Commentary: Traditional avaricious FOB parents have discouraged their children from studying artistic subjects or entering artistic professions (with the exception of architecture perhaps), they want their children to have a 'real' job (i.e doctor, lawyer, dentist, accountant, engineer etc). In view of FOB parents holding negative attitudes towards art and culture, are our FOB parents responsible for stifling BBC cultural development? Or are they right? Do FOB parents help or hinder BBC culture?